Mark Brooks OBECommunications, domestic abuse and equalities advisor
Mark’s Professional Career in Communications and Public Policy
Mark Brooks has been a senior marketing, public policy and communications professional in the charity, employability, membership body and financial services sectors for over 25 years.
He is currently providing communications support to ScreenSkills and finishing a number of national level projects in the domestic abuse and boys’ education fields, and also advises a range of organisations on communication campaigns relating to men’s wellbeing and help-seeking. He also recently supported Seetec with the strategic communications positioning.
He is a member of the Chartered Institute of Public Relations, is professionally media-trained and through his leadership ability is vastly experienced in creating or rebuilding marketing and communications departments. This experience covers the full range of marketing and communications including brand, digital, (e)marketing, events, internal communications, media, PR, public affairs and web.
In the charity sector, his roles include being Director of Marketing and Communications at the Education and Training Foundation (ETF) responsible for improving standards of teaching and leadership in the Further Education sector.
At the ETF, he created a new highly professional department from scratch, delivered first class support for newly awarded multi-million pound contracts and led the successful communications for its 20,000-strong membership body (Society for Education and Training) ensuring membership growth targets were met.
He has also been Head of Marketing and Communications at national disability, education and employment charity, Shaw Trust. This role included managing the merger communications of two large charities, commissioning the first ever Disability Power 100 awards celebrating the UK’s most influential disabled people and successfully campaigning to change employment support for people with disabilities.
In the financial services sector, he was head of public relations at the National Association of Pension Funds and at National Savings and Investments (NS&I).
At the latter, he created the NS&I he created their NS&I Quarterly Savings Survey and the Agent Million persona/character – both are still used today. He also created the award-winning Premium Bond PR campaign “Renaissance” which won the Chartered Institute of Public Relations Corporate and Financial Campaign of the Year.
Mark’s LinkedIn Profile can be found at: https://www.linkedin.com/in/mark-brooks-obe-4805376/
© 2022 – Mark Brooks OBE