Mark Brooks OBESenior Communications and Policy Adviser: Men's Health, Inclusion and Domestic Abuse
Communications and Public Policy Consultancy
Mark has over 25 years’ experience working in senior marketing, communications and public policy roles in the private, public and third sectors – alongside extensive experience in men and boys‘ health, inclusion and domestic abuse sectors.
He has an OBE and honorary doctorate for his work in these fields, has won awards for campaigns he has led and is a Member of the Chartered Institute of Public Relations. He combines his expertise in the above fields to support brands, employers, public bodies and third sector organisations to better reach men and boys who need support, male employees and male customers. His consultancy brand is MarComms For Men (MCFM).
There is a growing spotlight on improving wellbeing, inclusion and the public health of men and boys – whether physical/mental health, fatherhood, domestic abuse/sexual violence, homelessness or education/skills. Not enough men are accessing services that support them – and there is real acknowledgement that this needs to be addressed.
Organisations are realising targeting men requires deeper thought, a male positive approach and a clear channel strategy. This chimes with Mark’s experience and expertise.
There is also a growing spotlight on careers with low male representation, low university entry rates and how to successfully develop commercial marketing and communications aimed specifically at men. In addition, men and boys are rightly also being included in equalities, diversity and inclusion campaigns.
Mark has a unique male positive “What Works” approach developed through his extensive experience in marketing and communications and the men and boys sector. He can support “brands”, employers, public bodies and third sector organisations on:
- creating and advising on male-friendly communication/ marketing campaigns and channels (external and internal) from messaging to design, copy and branding
- successfully encouraging men and boys to use services that can support them
- supporting employers, public services and society (including friends and family) to better recognise and support men in need including the external/internal culture change needed
- reviewing and advising on policies/procedures and internal/external culture
- supporting male recruitment into under-represented jobs, careers and professions
- speaking at and chairing conferences
- giving presentations and speaking at external/internal events
- writing speeches and articles for others (‘ghostwriting’)
The approach works with positively with men and masculinity, not against it, trying to negatively portray it or trying to change it – this is why it works.
He created the concept and commissioned the award-winning #violenceisviolence domestic abuse video and the CIPR award-winning Premium Bond PR campaign “Renaissance”.
If you need support in communications, policy and marketing to men and– please contact Mark Brooks.
Mark’s LinkedIn Profile can be found at: https://www.linkedin.com/in/mark-brooks-obe-4805376/
Director of Marketing and Communications at the Education and Training Foundation (ETF) responsible for improving standards of teaching and leadership in the Further Education sector.
Head of Marketing and Communications at national disability, education and employment charity, Shaw Trust. This role included commissioning the first ever Disability Power 100 awards celebrating the UK’s most influential disabled people
Head of media public relations at National Savings and Investments (NS&I), creating their NS&I Quarterly Savings Survey and the Agent Million persona/character – both are still used today. He also created the award-winning Premium Bond PR campaign “Renaissance” which won the Chartered Institute of Public Relations Corporate and Financial Campaign of the Year.
© 2024 – Mark Brooks OBE